Brand Color Part 7: Is Your Color Purple?

Brandtini Purple brand association with purple cocktail

If your brand attributes communicate luxury, sophistication, and quality – purple is the color for you. With hues ranging from lavender to eggplant, purple is a powerful color that can symbolize wealth and extravagance. “Physiologically, it heightens people’s sense of beauty and their reaction to more creative ideas,” according to Empower Yourself With Color Psychology. The complementary color is yellow. Companies with the brand color purple include:


Positive Meanings:

  • Creative
  • Intuitive
  • Innovative

Negative Meanings:

  • Immature
  • Aloof
  • Corrupt

Watch the Reach Personal Branding video on the attributes of the color purple:

It is easier for businesses to associate with brand attributes of the company, i.e., trustworthy, secure and loyal, but for individuals it is sometimes hard to determine which color best communicates different brand attributes. This is helpful once you have your Reach 360° Survey assessment results. To determine the color of your brand, contact Robin to get started. If you think purple is your color, comment below and tell us what makes you purple.

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