If your brand attributes communicate energy, joy, or happiness – yellow is the color for you. With shades ranging from a light lemon to a deep mustard, yellow is an energizing color that can ignite joy or evoke caution. According to Empower Yourself With Color Psychology, “Yellow is a warm and happy color which creates a sense of cheerfulness and playfulness.” The complementary color is purple. Companies with the brand color yellow include:
When Not to Use Yellow: Avoid overuse of the color yellow. Too much of the vibrant hue can cause anxiety, even agitation. Have you ever encountered a person who is so cheerful and exuberant that they almost evoke an opposite reaction from you? This is true for the cheery color yellow, too.
Shades of Yellow:
Bright yellow is associated with intellect, energy, and joy.
Dull yellow represents caution, sickness, and jealousy.
Watch the Reach Personal Branding video on the attributes of the color yellow:
It is easier for businesses to associate with brand attributes of the company, i.e., trustworthy, secure and loyal, but for individuals it is sometimes hard to determine which color best communicates different brand attributes. This is helpful once you have your Reach 360°Survey assessment results. To determine the color of your brand, contact Robin to get started. If you think yellow is your color, comment below and tell us what makes you yellow.