Brand Color Part 2: Is Your Color Blue?

Brandtini blue brant color association using blue cocktails

If your brand attributes are communication, blue is the color for you. From light to dark, each shade has it’s own connotation, such as light blue for peace and softness, and dark blue for stability and security. It is the top color used in corporate logos. Just look at some of the major brands that use the color blue: Ford, Citibank, IBM, jetBlue, and Pillsbury – just to name a few.


Pairing your blue hue with another color could be a good decision for your brand. Using the complementary color on the color wheel, which is orange for blue, will not only draw emphasis, but give your brand more prominence. According to Empower Yourself With Color Psychology, “To enhance your own business profile and marketing, don’t use any color entirely on its own; it is always best to use a complementary color with your main choice as over-use of any one color can negate its effect and in fact have the opposite effect.” We’ll give you more information on orange later in the Brand Color Association Series.

When Not to Use Blue: Avoid using blue when promoting food and cooking, because blue suppresses appetite.

Shades of Blue:

Pale Blue – Creativity, freedom, inspiration.
Sky Blue – Calm, selfless, helpful.
Azure Blue – Determined, purposeful, ambitious.
Navy Blue – Responsible, serious, knowledgeable.
Turquoise Blue – Clarity, harmony, self-expression.
Teal Blue – Sophisticated, trustful, spiritual.

Watch the Reach Personal Branding video on the attributes of the color blue:

Personal Branding: Is Blue the Color of Your Personal Brand? from William Arruda on Vimeo.

It is easier for businesses to associate with brand attributes of the company, i.e., trustworthy, secure and loyal, but for individuals it is sometimes hard to determine which color best communicates different brand attributes. This is helpful once you have your Reach 360°Survey assessment results. To determine the color of your brand, contactRobin to get started.

If you think blue is your color, comment below and tell us what makes you Blue.

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