World Trade Center Association

Brandtini brand voice and message worksheets

Project Description

A 44 year global brand refresh + new digital platform (6 month project)

World Trade Centers Association is the only global business association with a focus on growing international trade. Robin was asked to join StringCan Interactive Digital Agency and eeko design studio as the brand lead in research, development and implementation of a brand refresh to guide the design and digital platform.

World Trade Centers Association brought the entire brand, design and digital team into New York for their annual member seminar to present the launch of the digital platform. Breakout interactive sessions included branding and design. Robin was asked to prepare an additional presentation for the Executive board meeting where they approved the brand ONE SHEET.


Branding Deliverables

Brand Audit

Brand Architecture

Brand Positioning Session in NY

Brand One Sheet

Brand Voice and Messaging Planning

  • Brand Mood Board
  • Brand Touchpoints Planning
  • Brand Work Kit
  • Brand Style guide
  • Board Member Brand Presentation
  • Member Seminar Brand Activation Workshop in NY


Agency Partner Deliverables (eeko studio)

  • Identity refresh
  • Collateral (logo, business card, letterhead)
  • Web
  • Trade Show Materials
  • Design Style Guide
  • Member Seminar Program Brochure
  • Infographic
  • PowerPoint Deck

Agency Partner Deliverables (StringCan Interactive)

  • Project Lead
  • Digital Strategy Plan

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