Haute Barre

Brandtini market research papers

Project Description

HauteBarre is a new Barre fitness franchise headquartered in Minnesota. Robin worked with Amber, Owner, to develop a franchise brand strategy as she wanted to take the brand national starting with her first location in a new lifestyle mall. Robin was instrumental in developing the trademark ready tagline, Get Fit. Hit the Barre.


Branding Deliverables

  • Brand Audit
  • Brand Positioning
  • Brand One Sheet
  • Brand Mood Board
  • Brand Work Kit
  • Franchise Legal Trademark Review
  • Tagline and Class Naming development


Agency Partner Deliverables (eeko studio)

  • Identity
  • Collateral (logo, business card, letterhead)
  • Website
  • Style Guide
  • Manifesto Infographic

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