Project Description
HauteBarre is a new Barre fitness franchise headquartered in Minnesota. Robin worked with Amber, Owner, to develop a franchise brand strategy as she wanted to take the brand national starting with her first location in a new lifestyle mall. Robin was instrumental in developing the trademark ready tagline, Get Fit. Hit the Barre.
Branding Deliverables
- Brand Audit
- Brand Positioning
- Brand One Sheet
- Brand Mood Board
- Brand Work Kit
- Franchise Legal Trademark Review
- Tagline and Class Naming development
Agency Partner Deliverables (eeko studio)
- Identity
- Collateral (logo, business card, letterhead)
- Website
- Style Guide
- Manifesto Infographic